If you want to be successful, you need to be creative. A good motivational phrase that looks like it’s taken from some workshop held by I-did-it-myself manager of an art project. To tell the truth I totally agree that you need to be different, stand out from a crowd as we live in the era when typical things don’t put up with the competition and it definitely means that you need to be above the average. But what does it mean “to be creative”? Is it all about being unique and beautiful? Or just not similar to the precedent?
It’s a very interesting issue because there are loads of definitions that connect creativity with something new and valuable but it is not possible to produce something original without knowing what it was before. As a result, it is necessary to be intelligent and competent enough to produce something “fresh and juicy”. In other words, you need to have life experience because of two reasons: 1) history and knowledge background give you the opportunity to know what has been already created and what needs to be created; 2) everything is done for people, thus communication experience provides necessary information about the people’s needs. So, if you think that creativity is something people are born with, I suppose you should reconsider your views on that matter. And next time you brag about your inability to generate an original idea or plan your own project, try to expand your world outlook and enrich your knowledge about this or that sphere. I bet your brainstorming will be much more productive and who knows, maybe you’ll come up with a genius idea.
So, creativity – is it a talent? Or is it just experience plus good understanding of human needs? I think there’s really something to think about. What are your ideas on the matter?
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